This is how it all began...

Our clothing companies name! It's a combination of both me and my friends last names...

First Drafts

 Deciding on a cool logo idea!

 The use of the triangle was a nice modern idea

We wanted a nice sketchy loopy hand style for the text

This was to make it look more smooth and nice to the eye

 Thicker pens now

 Thinking of using a catchphrase like "Fresh since Day"

 More loopy hands

The accent over the "O" Was a design choice

This was to make the logo look fresh and flowing

It also has something to do with the pronunciation of the name

Getting close to the idea in our heads here

We felt that we needed a more crisp image

So we started looking for fonts to use that would match the idea,

It seemed too much of a challenge to create a hyper detailed image for our logo